Using the software and creative effects
I used Adobe Premiere Pro CS6 to edit my video , which is a software that I have used before for my AS film opening sequence. However, I have had to almost start from scratch when using the programme because a lot of the effects, techniques and functions that I have used throughout this editing process I hadn't needed to use before. Music videos require a lot more creativity in terms of editing and putting clips together in a more abstract and non-linear way, especially as these were key for my own video. I haven't been able to achieve all that I would have liked due to the limited time that I had to learn the software, but some of the shots and transitions that I ended up creating I didn't think I could have before I started.
Widescreen effect using the crop tool
| I found that cropping it by 12% was a good size: more or less wasn't as effective |
Lens flares
Lens flares are also another technique that give videos a cinematic quality, and so I utilised this effect in the last scene of my video where the two characters reunite. The moment is quite emotional and adding a lens flare gives it a more dreamy and serene quality. So that the flare seemed more natural and as if it was originally part of the clip, I blended it with the original clip and also lined it up with where the sun was positioned. This meant that it looked like a product of the filming technique rather than a post-production inclusion.
Transition (film dissolve)
The two main transitions that I used were 'film dissolve' and 'dip to white'; the former to for a more smooth fade between clips and the latter to indicate flashbacks or a change in time (which I will talk about later). The most key moment where I used the film dissolve effect is when I wanted to show a similarity between the clips and how they are tied together, such as the sequence where the character Alycia turns around. There are three clips in the sequence, and the motion of her turning round is repeated in all three but cuts in at different stages in the motion: from fully facing away to partially turned to fully facing forward. The action takes place in three different locations but the movement occurring in all three ties them to each other and by fading the clips together it shows the progression of the action more smoothly than if it just cut without a transition to smooth it out. The sequence and movement also visually represents (and subverts) the lyrics in the song "but I won't look back."
Flashback sequence
This sequence includes a combination of different effects- both video and audio- to create the impression of a flashback. I used the 'dip to white' transition (which I mentioned before) to look like the short one to two second clips were flashing from one to the other and disconnected rather than linked in a linear sequence. To make it clear that there is supposed to be a distinct change from one scene to the next, I included the sound effect of a camera clicking. The scenes themselves are mostly aesthetic and close up details of the locations that will appear throughout the video e.g. the park, the seaside, and the arcade etc. It is almost a way of foreshadowing what is to come as well as introducing the character of Alycia in the clips.
| The beginning of the video has a track over it of wildlife and nature sounds to fit with the opening shots of Rhi standing in the woods |
Opacity
Text
| The titles and clips cut with the beat and last for the duration of the intro synth of the song |
The title of the video is in a different font and colour so as to distinguish it as the main focus.The blue and pink colours introduce synergy as these same colours will appear on my website and digipak. The block letter font (and capital letters) again emphasise it as a title and make the words easy to read. I decided to place the title over the bright shot of the sunset and sea. The scene appears later on in the video and so introduces it as a somewhere that will be revisited, and the horizon lines up with the placement of the text to make it look more aesthetically pleasing.